An Aromatic Wellness Destination
Started to welcome guests since 2018, Rumah Atsiri introduces the world of essential oils through various wellness activities and recreational programs, transforming the ‘Citronella’ heritage to be a well-known Aromatic Wellness Destination.
#ExperienceTheEssence
Inspiring wellness lifestyles through meaningful aromatic experiences.
At Rumah Atsiri, we are committed to enrich, educate, and inspire individuals through the power of unique aromatic experiences, mirroring the signature fragrances, creative craftsmanship, and sustainable methods that make ours the industry’s leading wellness destination.
Our Impact in Numbers
MAIN CONTENTS
AROMA
As the DNA of the place, the identity & the spirit of place of Rumah Atsiri, taken from the history of the building.
WELLNESS
Wellness is a state of complete health, a harmonious state of the body, mind and spirit. Rumah Atsiri believes that these three aspects are interconnected, thus an imbalance in one aspect will affect the others. The concept of holistic health is one of our values in Rumah Atsiri Indonesia.
SUSTAINABILITY
Sustainability is our commitment to create a harmonious relationship between humans and themselves (spirituality); humans with other humans; humans and their environment.
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HOW WE DELIVER OUR CONTENTS
EDU-RECREATION
HOSPITALITY
Education & recreation can be an exciting and fascinating way for people to learn and educate themselves about aromatic wellness. We also aim to be the hub for local and international essential oils key players who are interested in production, skill-sharing, research, and development.
As an ethical tourism site, we invest in the wellbeing of the culture, environment, and society of where we operate, Plumbon Village, by providing aromatherapy wellness programs, treatment services, and MICE facilities.
WELLNESS PRODUCTS
Providing an inspiring and sustainable marketplace or retail complex that stimulates creativity and innovation for essential oils and wellness products.
2022 Waste Report
Landfill Waste
Organic Compost
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Duplex
PET Plastic
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Colored Plastics
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Rumah Atsiri Indonesia is devoted to delivering an authentic visiting experience that is deeply rooted in local culture and demonstrates responsible hospitality. We envision ourselves as not just a home, but also a comprehensive education center for the wellness, essential oils, and aromatherapy industries. Committed to quality, we take pride in providing high-grade essential oils and derivative products.
As part of our multifaceted establishment, we offer state-of-the-art facilities for meetings, incentives, conferences, and exhibitions (MICE). These amenities significantly contribute to our overall profitability, reinforcing our place in the industry.
Guided by our clear vision and mission, we aim to establish a unified and sustainable destination for aromatic wellness. We strive to create value for all our stakeholders—our valued customers, dedicated employees, shareholders, and the local community. In doing so, we are not only preserving Indonesia's rich essential oil heritage, but also fostering an environment conducive to research and development.
Moreover, we see ourselves as an essential hub for education and business opportunities in the fields of essential oils and aromatherapy. In effect, we are driving the industry forward while contributing significantly to our cultural heritage. This approach showcases our commitment to sustainability, education, and progress, which ultimately benefits our stakeholders and preserves our rich heritage.
WE ARE PROGRESSING
81.8%
Women in Middle to Top Management
Women with a sufficient economic power can ensure their family to be well nourished.
94.7%
Ingredients used in Atsiri Resto is from Local Sourcing
Resulting in the lower carbon footprint generated from the supply chain.
99%
Organic waste produced by Atsiri is managed into compost
Recyclable waste is distributed to collectors for recycling.
This is us
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Karim Redrose
Founder
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Violet Horne
Founder
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No secret ingredient, just plants.
It's all about protein, fat and flavor. Nature did its part. We just found a way to turn it into a delectable cheese.
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Focus Areas
Rumah Atsiri plans to turn Citronella's industrial heritage into a wellness destination that focuses on essential oils. The site will include a production house, research and development center, education center, and MICE facilities. The aim is to create a destination that is mindful, sustainable, and responsible, and that embraces the local community and environment, empowering the Plumbon village in Tawangmangu and providing an authentic visiting experience.
To ensure the application and measurement of ESG (Environmental, Social and Governance) principles, the ESG team has integrated cross-cutting departments. This year, they are developing a governance system to articulate responsibilities, policy-making, operations, monitoring, legal compliance, and investment. The development of the system is an iterative process aimed at bringing systemic change to corporate conduct and culture, with the active involvement of an independent business consulting firm to assess and improve corporate well-being.
he human resources team is promoting professionalism, wellness, and sustainable values in daily work. The marketing and brand communication team has policies to ensure fair information to customers and avoid greenwashing and well-washing. The finance and investment team has established a code of conduct to control decision-making related to spending and investment.
Impact & Sustainability
Rumah Atsiri Indonesia is committed to offering a humble visiting experience that is genuine, responsible, and rooted in the local culture. We are also aspire to be a home and education center for wellness, the essential oils and aromatherapy industries. It is our commitment to serve a high-quality essential oils and derivative products. As a part of our hospitality establishment, we provide a state-of-the-art MICE facilities that contribute to our overall profitability.
Through our vision and mission, we strive to create a cohesive and sustainable aromatic wellness destination that benefits our business stakeholder including customers, workers, shareholders and local community, while preserving Indonesia's essential oil heritage, fosters research and development, and serves as a hub for education and business opportunities in the essential oils and aromatherapy.
